Gigi Griffis » copywriting

Buzz Cards for Playground Destination Properties Inc.

gigigriffis — Sat, 08 May 2010 18:29:14 +0000

As a part of my firm’s ongoing marketing efforts for Playground Destination Properties Inc., we completed a number of small take-away cards advertising condos for sale in Winter Park, Mammoth Mountain and Napa Valley. These buzz cards were placed in guest rooms and designed to drive foot traffic to Playground’s sales offices, all of which are within walking distance of the rentals where these cards were placed.

The New ComplyData Website

gigigriffis — Sun, 18 Apr 2010 01:14:44 +0000

With the launch of their new product–The ComplyData Intelligent Portal–ComplyData also needed a new website, demo and set of print collateral. From website content to a downloadable Product Overview, I took on the copywriting. This April, they’ve launched their website alongside a comprehensive marketing campaign. Visit the ComplyData website.

North Carolina Pitch Work

gigigriffis — Sun, 22 Nov 2009 14:41:36 +0000

the copy
“Welcome to the nation’s 3rd largest bioscience cluster Over the years, North Carolina has quietly gathered one of the leading Bioscience communities in the United States and the world. Global leaders such as Biogen, Bayer and Wyeth chose to locate in North Carolina. And more companies join them each year to take advantage of our world-class opportunities and workforce. Read More.

the project

the details
This pitch work, which was 2nd place in the North Carolina pitches, was designed to highlight North Carolina’s strong Bioscience industry through the use of web and print advertising.

TREO

gigigriffis — Fri, 06 Nov 2009 00:31:20 +0000

the project

the details
Tucson Regional Economic Partnership branding pitch: this campaign was designed to position Tucson as a compelling location for aerospace and solar companies. And to position Tucson as a better alternative to other large Arizona cities. Unfortunately, this campaign never saw the light of day, as the client put their branding project on hold.