Posted by gigigriffis in online marketing
Originally posted on the Atlas Advertising blog:
“People don’t buy what you do: they buy why you do it.”
Ready to try something new with your product? Your marketing plan? Your service?
Click below to watch a fantastic TED video about how people make decisions and how great leaders reach people on a level that inspires action. Simon does an excellent job explaining why we often think about our marketing/sales in the wrong direction–because people don’t buy from you because you do something–they buy from you because they believe in what you believe in, and what you believe in drives what you do.