Previously posted on the Atlas Advertising blog, here are some fantastic quotes from well-known authors. As you are thinking about writing content for your website, take their advice:
Never use a long word where a short one will do. – George Orwell
Never use the passive where you can use the active. – George Orwell
Never use a foreign phrase, scientific word, or jargon if you can think of an everyday English equivalent. – George Orwell
Use the time of a total stranger in such a way that he or she will not feel the time was wasted. -Kurt Vonnegut
Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia. – Kurt Vonnegut
Sound like yourself. – Kurt Vonnegut
Say what you mean to say. -Kurt Vonnegut
Keep your exclamation points under control. -Elmore Leonard
Get to the point. – Stephen King
Be relatable and honest. -Stephen King