Gigi Griffis » portfolio

The New Atlas Advertising Website

gigigriffis — Wed, 22 Sep 2010 01:50:36 +0000

“We’ve gotten more leads from the new website [over the past four weeks] than from the old website in the whole two years that it was up…Our website finally says who we are, what we do and what we can do for clients. Imagine that!” -Ben Wright, CEO at Atlas Advertising

Encompassing a variety of skill sets–content strategy, copy writing, creative concepting, information architecture and social media strategy–the new Atlas Advertising website has generated, in its first four weeks, twice as many leads as the last website generated in over two years.

Healthcare Book Website

gigigriffis — Sun, 04 Jul 2010 16:59:09 +0000

After a grueling battle with her own health, Tina Caskey decided to write a book–to help others who were struggling with unknown illnesses and difficult healthcare questions. Her book–When Something’s Wrong: How to Navigate the World of Healthcare–will be published and available for purchase soon. Her website is ready for viewing as of this weekend. Visit the site.

Buzz Cards for Playground Destination Properties Inc.

gigigriffis — Sat, 08 May 2010 18:29:14 +0000

As a part of my firm’s ongoing marketing efforts for Playground Destination Properties Inc., we completed a number of small take-away cards advertising condos for sale in Winter Park, Mammoth Mountain and Napa Valley. These buzz cards were placed in guest rooms and designed to drive foot traffic to Playground’s sales offices, all of which are within walking distance of the rentals where these cards were placed.

You Should Follow Me On Twitter

gigigriffis — Wed, 21 Apr 2010 17:57:30 +0000

I manage the social media efforts (Twitter, blog) for my current full-time employer, Atlas Advertising. If you are looking for marketing tips, tricks and best practices, that’s a great place to start.

You should follow me on Twitter, here.

Opportunity in The Right Place

gigigriffis — Mon, 19 Apr 2010 08:26:09 +0000

Just a quick and dirty headline for The Right Place: “In America, the west was about opportunity. In Michigan, it still is.”

The New ComplyData Website

gigigriffis — Sun, 18 Apr 2010 01:14:44 +0000

With the launch of their new product–The ComplyData Intelligent Portal–ComplyData also needed a new website, demo and set of print collateral. From website content to a downloadable Product Overview, I took on the copywriting. This April, they’ve launched their website alongside a comprehensive marketing campaign. Visit the ComplyData website.

Social Media Strategy for Winter Park

gigigriffis — Sun, 18 Apr 2010 01:08:44 +0000

After co-architecting a social media strategy for Playground Destination Properties Inc.’s Winter Park and Mammoth Lakes offices, I also provided initial blog entries, social media postings and trainings for the brokerage team. They now successfully run their own social media campaign. Visit Winter Park Real Estate Blog here.

The ComplyData Online Demo

gigigriffis — Sun, 18 Apr 2010 00:05:44 +0000

The ComplyData Online Demo. The ComplyData Intelligent Portal™ is a web-based employee and compliance management system built for companies in the Oil & Gas Industry. For this project, I composed the on-screen text and voiceover script, as well as being the voiceover talent on the demo.

Visit the ComplyData online demo here.

Event Invitations for Atlas Advertising

gigigriffis — Mon, 01 Feb 2010 02:53:27 +0000

the project

the details
In collaboration with a small team of designers, I concepted and wrote these unique party invitations to an event called Drinks with a Fortune Teller. This event was designed to showcase our advertising agency at a conference for economic developers. And the invitations were printed on stickers and then adhered to a deck of elaborate tarot cards. I was also responsible for hiring the actress who posed as our economic development fortune teller. She, the invitations and the party were a big hit.

University of Denver Pitch Work

gigigriffis — Mon, 14 Dec 2009 00:09:20 +0000

This pitch work, which did not (sadly) get us the DU gig, was done for The University of Denver during their re-branding in 2009. The goal of this project was to highlight key differentiators for prospective DU students. We did this by presenting a student-centric campaign with a focus on the DU commitment to send every student (who wants to go) overseas. The campaign also included maps pinpointing the students studying abroad, student blogs and a real-time Ask a Current Student feature.

The intro copy read: “An International Experience for Every Student. Mark Twain said “travel is fatal to prejudice, bigotry and narrow-mindedness.” And we agree. That’s why we’re investing 16 million every year so that every student can go overseas without paying more than regular tuition. Are you world-curious? Learn more about our international opportunities.” Read More.