“We’ve gotten more leads from the new website [over the past four weeks] than from the old website in the whole two years that it was up…Our website finally says who we are, what we do and what we can do for clients. Imagine that!” -Ben Wright, CEO at Atlas Advertising

Encompassing a variety of skill sets–content strategy, copy writing, creative concepting, information architecture and social media strategy–the new Atlas Advertising website has generated, in its first four weeks, twice as many leads as the last website generated in over two years.

After a grueling battle with her own health, Tina Caskey decided to write a book–to help others who were struggling with unknown illnesses and difficult healthcare questions. Her book–When Something’s Wrong: How to Navigate the World of Healthcare–will be published and available for purchase soon. Her website is ready for viewing as of this weekend. Visit the site.

As a part of my firm’s ongoing marketing efforts for Playground Destination Properties Inc., we completed a number of small take-away cards advertising condos for sale in Winter Park, Mammoth Mountain and Napa Valley. These buzz cards were placed in guest rooms and designed to drive foot traffic to Playground’s sales offices, all of which are within walking distance of the rentals where these cards were placed.

I manage the social media efforts (Twitter, blog) for my current full-time employer, Atlas Advertising. If you are looking for marketing tips, tricks and best practices, that’s a great place to start.

You should follow me on Twitter, here.

Just a quick and dirty headline for The Right Place: “In America, the west was about opportunity. In Michigan, it still is.”